Hi, I’m Melissa.
I’m passionate about creating marketing that matters, built on thoughtful strategy and authentic connections.
My Specialities
Growth Marketing
Brand Marketing
PR & Comms
Non-Profit Marketing
Marketing Strategy
I have extensive experience creating and running full-funnel marketing strategies that drive profit. I know how to connect digital, social, and traditional efforts to strengthen brand awaraeness and engagement goals. I focus on testing and performance analysis, optimizing campaigns constantly to keep results strong.
Automation & AI
I use marketing automation tools to streamline campaigns, improve targeting, and keep engagement consistent across channels. I’m comfortable integrating AI tools to improve productivity, optimize creative testing, and uncover insights faster. I’m always exploring new tools such as. Zapier, Iterable, and Optimizly to improve campaign performance.
My Skills
Data Analysis & Reporting
I have a strong background in organizing and analyze data to guide marketing and business decisions. I’m skilled with advanced Excel tools like pivot tables, macros, and formulas and am comfortable working with data visualization tools like Looker, Sigma, Tableau, and Google Analytics. My focus is on identifying what’s working, what’s not, and making data-driven adjustments that improve results.
Budget Management
I’ve managed marketing budgets ranging from $1K to $1.5M per month. I track spend, revenue, and ROI across channels to guide decisions and improve efficiency. I focus on forecasting, pacing, and reallocating spend based on performance to get the strongest ROI possible.
Campaign Management
I oversee multi-channel campaigns that include digital, traditional, and direct outreach. I manage paid media across PPC, Meta, LinkedIn, and Reddit, along with organic social, direct mail, email, and SMS programs. I also coordinate TV and radio placements to align with digital strategy. My focus is on cohesive storytelling and consistent branding that drives growth.
Leadership
I’m a hands-on leader with experience managing interns and training junior account managers on campaign strategy and client management. I oversee PPC and social media specialists, offering guidance on strategy and performance. I aim to build collaborative teams that produce quality work in a positive enviornment.
Communication
I’m a strong written and verbal communicator with experience presenting strategies and concepts to both internal teams and clients. I’m skilled at writing persuasive campaign copy that translates complex ideas into digestiable content. I work collaboratively across departments, focusing on open communication to encourage productivity and encourage new ideas.
Hi, I’m Melissa.
I’m a marketer who loves building strategies that actually make a difference. I care about growth, but I also care about impact—helping brands connect with people in a way that feels real.
By starting my career at agencies, I really learned how to blend creativity with strategy. I got hands-on experience building campaigns, analyzing data, and connecting with audiences. Agency life taught me how to move quickly and stay flexible no matter what came my way.
Then I went brand side and really learned what it takes to build campaigns that drive growth. My projects have spanned digital advertising and media buying to PR campaigns and event planning. I’ve learned to balance a full plate and still deliver work I’m proud of. Quality always comes first, no matter how many things I’m managing.
When I am not working, I’m probably reading, watching hockey, or playing golf!
