Hi, I’m Melissa.
I’m passionate about creating marketing that matters, built on thoughtful strategy and authentic connections.
My Specialities
Growth Marketing
Brand Marketing
PR & Comms
Non-Profit Marketing
My Skills
Marketing Strategy
I've built and executed full-funnel marketing strategies that deliver measurable results and drive revenue. I know how to weave together digital, social, and traditional channels to build brand awareness and boost engagement. I'm big on testing and performance analysis, constantly refining campaigns to make sure they're performing at their best.
Data Analysis & Reporting
I have a strong background in organizing and analyze data to guide marketing and business decisions. I’m skilled with advanced Excel tools like pivot tables, macros, and formulas and am comfortable working with data visualization tools like Looker, Sigma, Tableau, and Google Analytics. My focus is on identifying what’s working, what’s not, and making data-driven adjustments that improve results.
Budget Management
I’ve managed marketing budgets ranging from $1K to $1.5M per month. I track spend, revenue, and ROI across channels to guide decisions and improve efficiency. I focus on forecasting, pacing, and reallocating spend based on performance to get the strongest ROI possible.
Campaign Management
I oversee multi-channel campaigns that include digital, traditional, and direct outreach. I manage paid media across PPC, Meta, LinkedIn, and Reddit, along with organic social, direct mail, email, and SMS programs. I also coordinate TV and radio placements to align with digital strategy. My focus is on cohesive storytelling and consistent branding that drives growth.
Leadership
I’m a hands-on leader with experience managing interns and training junior account managers on campaign strategy and client management. I oversee PPC and social media specialists, offering guidance on strategy and performance. I aim to build collaborative teams that produce quality work in a positive enviornment.
Communication
I’m a strong written and verbal communicator with experience presenting strategies and concepts to both internal teams and clients. I’m skilled at writing persuasive campaign copy that translates complex ideas into digestiable content. I work collaboratively across departments, focusing on open communication to encourage productivity and encourage new ideas.
Automation & AI
I use marketing automation tools to streamline campaigns, improve targeting, and keep engagement consistent across channels. I’m comfortable integrating AI tools to improve productivity, optimize creative testing, and uncover insights faster. I’m always exploring new tools such as. Zapier, Iterable, and Optimizly to improve campaign performance.
Hi, I’m Melissa.
I'm a marketing professional with experience spanning PR, digital strategy, events, and just about everything in between. I've worked both agency-side and brand-side, which has given me a solid understanding of what it takes to build campaigns that actually work.
I thrive in fast-paced environments where I can jump in, solve problems, and make things happen. I'm the kind of person who gets energized by a challenge and doesn't shy away from rolling up my sleeves to figure things out. What really drives me, though, is working on campaigns that help people. Some of my most meaningful work has been with nonprofits, where marketing isn't just about awareness or conversions but about creating real change in people's lives.
Whether I'm developing strategy, managing a launch, or executing a campaign, I'm focused on doing work that matters. I believe the best marketing connects with people in authentic ways and leaves them better off than before.
When I am not working, I’m probably reading, watching hockey, or playing golf!